Case Study: We Can Eat

We Can Eat – Eat what you want, When you want!

We Can Eat is a cool free-from online restaurant directory, advising consumers where to eat based on their dietary needs. In 2017, they approached us to develop a brand to represent their core values and engage with UK consumers. What we loved about this project was we got involved in every stage of their brand development. We created the logo, corporate collaterals, press advertising, integrated marketing plan and event communications.

Firstly, we had to understand the key factors for allergy sufferers and created a brand that met their needs. We spoke to consumers and restaurants to identify their challenges and opportunities. We then relayed this information and highlighted the benefits of the brand in a fun and engaging way.

A content strategy was developed and we aligned everything to the benefits and features of the online directory. By doing this, it enabled customers to easily navigate around the We Can Eat platform.

We developed a brand which informed, educated, inspired and empowered consumers to eat out regardless of their dietary requirements.

They launched their brand at the Allergy and Freefrom Show. We worked with a range of exhibition and event partners to create an interactive and engaging stand which enabled the we can eat team to speak directly with consumers.

Outcomes

The launch attracted over 2000 consumers with specific dietary requirements to their stand at the largest allergy free from show in Europe.