In 2019 there is one marketing acronym you’re going to hear loads about and that’s PPC, otherwise known as Pay Per Click advertising. When done correctly PPC can be a powerful tool to drive traffic to your website and convert website users to customers. 

However, if you’ve discovered PPC but convinced it’s only for larger companies think again. There is a whole host of free resources catering for start-ups/entrepreneurs like you, wanting to improve your website performance.


In no particular order, here’s a curated list of free PPC resources which we believe will help your business:

1. The Search Engine Watch PPC Beginners guide 

This is great for beginners and provides an informative overview of why paid search is important and what Google Adwords is. The guide also talks about Cost Per Mile (CPM), Search Engine Results Page (SERP)  and Cost Per Click (CPC ). Click here

2. Wordstream PPC – 5 Part Series For Beginners

Once having a basic understanding of PPC, Wordstream have created a 5 part series – to help business owners create PPC goals, find keywords and explaining the importance of landing pages  Read here.

3. Digital Marketing Institute PPC Beginners Guide

Digital Marketing Institute provides a comprehensive beginners guide for businesses wanting to create a PPC strategy. Click here.

4. PPC Hero -Adword Campaign For Beginners

Now you’ve created your strategy and decided you want to set up a Google Adword campaign PPC Hero have a great article on setting up a Google Adword campaign. Click here.

5. Neil Patel – How To Create A PPC Campaign

Neil Patel provides step by step guidance on how to create a successful PPC campaign. Click here.

6. Marketo- Using PPC To Target Businesses

If you’re considering doing PPC for targeting businesses then read this useful article by Marketo. Read here.

7. PPC Podcasts

For the seasoned PPC Experts who want to connect with their peers, check out this weekly PPC podcast hosted by Anu Adegbola (Founder of Mindswan) every Tuesday for PPC experts. The podcast aims to share best practice and discuss new advancements in PPC.  To get involved use the hashtag #PPCChat. View the previous #PPCChat podcasts

Hope you find these free resources useful and let me know what you think of the content 

If you’re still unsure whether PPC is a channel you want to invest in, get in touch with us to see how we can help hello@madebydm.co.uk.