4 Signs You Need To Invest in SEO To Boost Your Website Traffic – Search Engine Optimisation, otherwise known as SEO is a fantastic way to grow traffic to your website. In its simplest form, search engine optimisation (otherwise known as SEO) is a FREE way to help search engines such as Google and Bing find your website. For those of you unfamiliar with search engine optimisation, Moz provides a really informative SEO guide for beginners

4 reasons to consider investing in SEO for your website!

1. Not ranking high in Google search

According to the Google Organic CTR study in 2014, 71% of organic searchers click on results on the first page of Google, with 67% of those clicks going to websites in the top 5 positions.

What does this mean for your website?

If your website isn’t appearing on page 1 of the search terms your target audience are using, it will be increasingly difficult for you to reach your target audience.

If you’re currently not investing in SEO, the chances are your competitors may have beaten you to it.

There are many reasons why your competitor is outranking you in Google search and this could be anything from developing localised website content to improving website back links. Before investing in SEO you need to:

· Review your website analytics 
· Identify what people are searching for to get to your website

2. Need to gain an understanding of your target audience

Different target segments will search for the same product in different ways e.g. A price conscious customer may always be looking for the best deals and use search terms/keywords to do with price. A brand conscious customers may always be looking for the product they perceive to be the best brand and use branded related search terms. You need to ensure your website is optimised for the keywords your target audience is using in search engines when doing research. Google Analytics is a fantastic place to start to find out. Pronto Marketing provides some useful examples of how to use Google Analytics to measure SEO.

3. Not many internal links on your website

Internal links are an SEO necessity, but is this something you are currently overlooking? If you are new to SEO and wondering what’s an internal link? Neil Patel defines internal links as a way of connecting one page of your website to another, so linking one blog post to another. 

The benefits of Internal link building include; helps with website navigation, boosts web page authority and helps with the overall optimisation of your website. 

If you are unsure of how many links you currently have on your website, your SEO audit will flag this up for you and when crafting new content, start to think about linking to 2 or 3 older blog posts per article. 

Use the Blog Kiss Metrics 7 internal linking commandments to start building internal links for your website. 

Razor Social has a fantastic guide about link building.

4. Out of date website content

People will judge your company and its products by your website, if your website contents have not been updated in a long time, prospects may form a perception of your brand. Examples of outdated content are anything from; broken web page links, out of date customer offers/promotions and blog sites/news sections which have not been updated for a long time. 

Introducing “content marketing”. The content marketing Institute defines Content marketing as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action. 

SEO and content marketing go together like a horse and a carriage and need to be connected. When you create amazing fresh content, not only will your prospects come to you, search engines will flock to you too. 

Developing a content strategy that’s aligned with your business objectives will ensure you have new and engaging content on your website to help turn prospects into sales. Need help writing a content marketing strategy? The Content Marketing Institute has some useful resources for creating your own content marketing strategy.

If you are new to SEO and want to invest in the channel, get in touch with us to book your free 1 hour consultation to see how we can help hello@madebydm.co.uk