7 Eye Popping Reasons Why A Google My Business Listing Profile Is Essential

With over 3.9 billion internet users and four in five consumers using search engines to find local information (source: Google) your business needs to be able to reach its target audience when they are searching for local services and products. One free tool for your business to use, if you are not using it already is Google My Business . This tool helps to optimise your website’s local SEO and ensure your brand is visible to your digital target audience. 

This article will explore the “Google My Business tool and share the 7 eye popping reasons why your business needs it.”

What is Google My Business?

Introduced in 2014, this is a free and easy-to-use tool for your business to manage your online local presence across Google, including Search and Maps. So, whether your business is in a particular location or you’re an online business, Google My Business can help you to reach your target audience and improve your website’s local SEO.

What does your Google My Business profile include?

According to the Google/Ipsos survey, consumers search for a variety of information. With 54% of consumers look for opening times and 53% looking for directions on their smartphones. One of the key features of Google My Business Listing’s is it allows you to include the following information about your company for free:

  • Opening hours
  • Website details
  • Contact details; address and phone number
  • Photos
  • Customer reviews

7 benefits of creating a Google My Listing profile for your business 

  1. You control what people see about your business – You get to manage the information that Google users see when they search for your business online.
  2. Customer Reviews – According to BrightLocal 85% of customers trust online reviews. Google actively encourages businesses to ask for customer reviews. Read and respond to reviews from your customers, and post photos that show off what you do. Please view Google My Business Customer Customer Review Guidelines. You can also create direct URL links for customers to give Google My Business customer reviews 
  3. Search Analytics – Discover customers insights such as; how customers searched for your business, and where those customers are coming from. 
  4. Tracking – You can see information such on how many people called your business from the phone number displayed on local search results.
  5. Visibility – Increase the chances of showing up in Google’s Business Local Listing platform.
  6. Google My Business Posts – These are similar to social media posts and a great way to promote special offers and promotions for your customers 
  7. Upload Content – You have the ability to not only upload pictures but 30-second videos too.  Please view the Google My Business Video Guidelines 

How do you verify your business?

Verification means requesting, receiving and reading a verification postcard from Google. You might also have other verification options.

Here is the link for signing up and a useful guide created by Google.

Conclusion 

We hope you’ve found this week’s blog post useful. It you would like to have a chat about setting up a Google My Business Listing to help drive sales to your website give us a call or send us an email.