Read how 4 Ways Lead Magnets can help your business and why below.

What Is A Lead Magnet?

A lead magnet or “opt-in” offer can be defined as, something you decide to giveaway for free (which sits on a landing page) in exchange for a customers contact details. The giveaway could be anything from expert knowledge, to discounts or giveaway products.

Customer Personas

Before creating a lead magnet, you need to make sure you understand your target audience and what their likes and dislikes are. For more information on creating personas visit Hubspot.

Lead Magnet Objectives

Before creating your lead magnet, you need to be clear on what you are trying to achieve. Are you trying to grow your database or raise awareness of a particular product?

6 Important Things To Remember When Creating A Lead Magnet;

  1. Your lead magnet needs to be directly related or linked the services /products you are selling
  2. Your lead magnet needs to be high quality and reflect your brand
  3. Your lead magnet needs to help solve your customer’s problems 
  4. Keep things simple and don’t make things complicated
  5. You need a dedicated landing which will house the lead magnet
  6. You’ll need an email collection kit

4 Different Types of Lead Magnets to Try:

Here are some examples of great lead magnets we can help you to develop for your business:

1. Newsletters

A great example of this would be the newsletter which has a circulation of 15 million people. Consumers need to register their email address to receive the weekly money saving tips newsletter. Their newsletters are impartial and highly informative.

2. Ebooks

Image of E Consultancy Report

A great example of this would be E-Consultancy’s free Modern Marketing Report Download. The report is packed with lots of useful information for marketers, but you need to provide your details to access the full report

3. Cheat Sheets

Moz is a software as a service (SaaS) company based in Seattle that sells inbound marketing and marketing analytics software subscriptions. Moz provide a search engine optimization cheat sheet for Web Developers. For anyone to access the cheat sheet they need to submit their details

4. Toolkits

Wired Marketing provide a free email strategy marketing toolkit, once you provide your personal contact details.


Lead magnets are a powerful way to grow your database, but it’s important you select the right lead magnet for your business needs. The list above is just an example of some of the many ways we can help you to create lead magnets. We’d love to know what approach interests you and share examples of how we are helping other businesses to develop lead magnets to drive leads and sales.

Next steps

If you want to have a quick chat about using lead magnets for your business, get in touch with us to see how we can help